Hello!
I lead teams to design and build digital products.
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Cisco.com
I am a user experience SME for Cisco.com (e.g., wireframes, information architecture), including:
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Home page
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Flagship marketing campaigns
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Customer success stories
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Product datasheets and end-of-life notices
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AI chatbot and product recommender
To see how I bring inquiry, insight, and results to this work check out my recap about our sitewide Filters menu.
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Cisco Enterprise Agreements
I spearheaded the design of a dozen major features in our sales tools (and conducted hundreds of research interviews) while managing a small team of designers and researchers.
This work enabled the successful rollout of the latest generation of this popular buying program as the segment scaled to a 50% attach rate among key accounts.
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TM Filing for SME's
As an engagement manager for Deloitte, I partnered the EU Intellectual Property Office on a multi-year journey towards customer centricity.
First, I worked with an analytics team to build segment profiles based on transactional data, proving the existence of clear and scientifically distinct segments.
Then, I conducted customer lifecycle research to understand the end-to-end journey for the highest-priority segments. Finally, I led the design and content strategy of the new mobile-friendly SME trademark application, including three waves of user testing.
Today the SME easy filing powers hundreds of trademark filings every week and has the highest satisfaction rating among filing channels.
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Material UI Design System
I led a distributed team to release the EUIPO's first design system based on Material UI from Google. This work included the CSS stylesheets themselves (aka themes) and the component documentation in Storybook.js.
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Deloitte Trends
I led a team spanning Seattle, Singapore, and India to create an immersive reading experience for Deloitte's flagship annual research, historically published in pdf.
The site received more than 450,000 unique impressions and was the publication hub for 3 waves of research. It was later succeeded by the Deloitte Insights app for iOS and Android.
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PCORnet
I helped deliver a modularized design reboot for this federally-funded nonprofit dedicated to pioneering healthcare research.
The site aspired to communicate PCORnet's approach to research and provide a much-needed upgrade in visual identity.
Released in 2019, the site has stood the test of time and is still in use.
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Treehouse
I managed the visual design and agile development of Treehouse Family Organizer and Treehouse Table Meal Planner, which work together to keep busy families connected.
The ambitious project created a passionate user community, surpassing 150,000 installs and averaging 20,000 monthly active users with 4-star ratings in the Apple and Android app stores.
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Real-Time BI Dashboard
I led the conceptualization and delivery of a real-time BI dashboard linked to a SQL server database for a leading health insurer.
The app eliminated manual reporting and reduced the wait times for end users.
The solution was deployed in the client environment and used daily by regional business managers.
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Xperience Insights
I conceptualized a mobile app to facilitate in-store conversations between CPG distributors and their customers.
I defined the information architecture, authored the technical specifications, and orchestrated the design and development sprints.
The app was showcased at a Deloitte-hosted future of retail forum.